Ishita Das
Performance Marketing Executive · Google Ads, Meta Ads
Kolkata · name@email.com · +91 98xxx xxxxx
Summary
Digital marketer with 3 years running paid campaigns for D2C brands, managing up to ₹15 lakh a month in ad spend.
Experience
Performance Marketing Executive · A D2C personal care brand
Jun 2024 – Present
- Manage ₹15 lakh/month across Google and Meta Ads at 3.4× ROAS, up from 2.1×
- Cut cost per acquisition by 28% with new audience segments and weekly creative testing
- Set up GA4 and server-side conversion tracking with the tech team
Digital Marketing Associate · A digital agency
Jul 2022 – May 2024
- Grew organic traffic for 3 clients by 60–120% through on-page SEO and content plans
Education
BBA, Marketing · A university in Kolkata
2022
Skills
Google Ads · Meta Ads · GA4 · SEO · Google Tag Manager · Excel · Canva